7 Creative Content Marketing Examples to Inspire Excellence

To stay ahead of the curve in creative content marketing, you need to be aware of the latest trends and strategies. 2022 has already seen some incredible examples of creative content campaigns, and 2023 is sure to bring some new and exciting changes to the field.

If you’re a publisher, brand, or marketer it’s crucial to stay well-informed and at the top of your game. You can rest assured that your competition most assuredly will be.

Listen, we know that developing new and exciting content ideas can be tough day after day, but luckily, you don’t have to reinvent the wheel. There are plenty of creative content marketing examples out there to help get your juices flowing.

And, if you need just a little more inspiration, take a look at some of the best brands across a broad range of industries – but we’ll get to that in a moment.

First, we want to discuss some of the best strategies, tactics, and trends that are likely to impact the coming year. Then we’ll get to some rocking examples.

Why is Creative Content Marketing Important?

If you’re reading this, you likely recognize that creative content is a powerful way to connect with your audience and should be an essential part of your marketing strategy.

But, here’s the thing: The content you produce and the overall tone of your messaging are vital in establishing trust with readers, viewers, and potential customers. They want to feel like they’re in good hands, and that starts with the content you create.

With that said, there’s a motive that goes beyond connecting with your audience. Right? After all, why do you want to connect with them in the first place?

It doesn’t matter what industry you’re in; isn’t at least one of the primary goals to make a profit? (It’s pretty challenging to stay in business if you don’t.)

And, the right content can advance that bottom line goal. For instance, it can:

• Bring people to your website
• Engage customers by offering value
• Generate leads
• Move people through the customer journey
• Drive sales
• Provide post-sale care

So, the right content published at the right time provides heaps of benefits directly related to making money. Many executives look at their marketing people and demand to know the ROI for a content marketing campaign.

It makes you wonder how they got a job as an executive in the first place. Seriously. Because the answer is so glaringly obvious.

As Robert Rose over at the Content Marketing Institute has said, “ROI is the wrong metric for campaign-oriented marketing and advertising,” and, “You should measure content marketing as an asset to the business.”

You can create a piece of content, and depending on its purpose in the stages of the buyer’s journey, it can inform and persuade for as long as the content is publicly available. You could have leads being funneled to your sales department in perpetuity.